Article · Tim Beckers · 2 min

A brain first, or an app first?

You do not have to start with the Brain: if one task hurts every week, start with an app for that process. The Brain joins in the ongoing partnership.

On the left a robot without a brain holds one envelope. On the right a robot with a brain full of connections walks up a growing chart.

01 / The difference

An app does one process. The Brain knows your whole business.

An app for one process

Reads in your systems; a human checks the outcome.
You buy the app as a Project; then the Care plan keeps it running.

The Brain

Everything your business knows, in one place.
Your agents read it before they act.

02 / Why the ongoing partnership

A good brain is not built in one go.

Setting up the Brain takes time, because it has to be done well and many connections are possible. We build a brain that rewires its connections, just as our own brain does while we sleep.

We build the brain and the agents around it together, in an ongoing partnership you can cancel every month.

How the ongoing partnership works →